Just seven months after Los Angeles-based band Smallpools formed in 2013, they signed with major label RCA Records and their song “Dreaming” climbed the alternative charts. On Monday, 22 months after they first appeared on the radio, the band released its highly anticipated debut album, LOVETAP!.
The time between an album’s announcement to the tour’s final show used to be fairly standard: advertise the album, release a few singles, drop the record and promote the album with videos and a tour. But this standard is undergoing major revision as many popular artists ignore it completely by implementing spontaneous album releases.
South By Southwest provided a change of pace for the staff members aboard the John Lennon Educational Tour Bus. Though they spend 10 months out of the year visiting schools across the country, South By meant a three-day travel break for the staff, as they focused on giving tours of the bus at the SXSW Music Gear Expo.