A crowd filled the auditorium in the Belo Center for New Media on Tuesday in celebration of the new Stan Richards School of Advertising and Public Relations.
“This is the greatest honor of my life,” said Stan Richards, founder of the advertising agency The Richards Group. “We have a new school just waiting to propel advertising to new heights.”
The school, previously known as the Department of Advertising and Public Relations, changed its name in early September after a $10 million fundraising campaign. The school will continue to be housed under the Moody College of Communication.
“The department was already one of the top advertising schools in the country,” said Nick Hundley, Moody College director of communications. “This will only elevate it more.”
Student volunteers from the school wore shirts, printed with an imitation of Stan Richards’ notorious glasses, to commemorate the event. Richards received a commemorative picture of the naming of the school.
Moody College Dean Roderick Hart said the event came together almost effortlessly.
“The fact that we’re able to name the department within the college is a big deal,” Hart said.
Noting that the department has always had the “most exalted” reputation, Hart said The Richards Group has long been a friend of the college.
“Students from here go on to work in New York, Chicago, San Francisco and other places,” Hart said. “The funds we raised will help us remain on the cutting edge of faculty and students.”
Public relations senior Hugo Rojo said he couldn’t wait to see what new opportunities would become available through the school as a result of the increased support.
“A lot of the best students who graduate from the department go on to work for The Richards Group,” Rojo said. “Richards has always supported the college.”