When students can’t find the words to express themselves in a Facebook status update or text message, an iPhone application created by a UT alumna could be the solution.
Founder and CEO of Blurtt Jeanette Cajide, a 1998 UT alumna, launched the iPhone application Blurtt in March. The Blurtt application combines text with an image that allows people to create their own meme or share their thoughts through a picture to share on social networks.
“You find an image that comes to your mind that says what you want to say and look for it on Blurtt, put a caption on the image and share it within Blurtt,” Cajide said.
Cajide said the popular “memes” that have spread across college campuses nationwide can be created with this application.
“If you’re into memes you can create something really quick in less than a minute on your phone and share it,” Cajide said. “It’d be interesting to get the pulse of sentiments of each campus.”
Blurtt allows students to more easily be as creative and expressive as possible, Cajide said.
“There are so many highs and lows all day long, and every day is eventful,” Cajide said. “I would love for students to use it to express what they’re going through and not hold back.”
Public relations junior Ashley Bingham said Blurtt is a natural continuation of the popularity of memes.
“People love memes because everyone can relate in some way,” Bingham said. “Creating an app to create these meme-like pictures allows for even more ‘bonding’ between people.”
Bingham said the idea of combining pictures and words is no longer just for talented artists, but for everyone.
Government sophomore Ben Sherman, publicity director for the University Entrepreneur’s Association, said he hopes Cajide’s success serves as inspiration for potential entrepreneurs.
“Entrepreneurship is an even more essential skill in a world where a phone application is a business,” Sherman said. “Cajide’s success shows that students can successfully start companies when they dedicate themselves to the task.”
Cajide’s advice for aspiring entrepreneurs on campus is to start as soon as possible when they have fewer responsibilities.
“We’re living in a society where we have to follow rules and we have to break out of that mentality,” Cajide said. “If this is really in your heart, do whatever it takes to make it happen, and don’t listen to anyone that says you have to go down the practical road because innovation is not practical.”