Critics worry Senate ad will revive Asian-bashing

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LANSING, Mich. — Criticism of a Senate campaign ad featuring a young Asian woman talking in broken English about China taking away American jobs grew Monday as some warned it could revive discrimination against Asian-Americans.
Michigan has seen its share of Asia bashing, especially in the 1980s, when images of sledgehammers smashing imported cars were common. Chinese-American Vincent Chin died after being beaten to death in 1982 by two unemployed autoworkers angry about competition from Japan.

“Mr. Hoekstra may believe that his ad is just a way to express his political goals. But it does so in a manner that points the finger at Asian-Americans and Pacific Islanders for our nation’s problems,” said Thomas Costello, president and CEO of the Michigan Roundtable for Diversity and Inclusion.

The ad was created by media strategist Fred Davis of California-based Strategic Perception Inc., known for both Michigan Gov. Rick Snyder’s successful “one tough nerd” ads and for the 2010 “demon sheep” web ad attacking Tom Campbell in California’s Republican Senate primary.