Longhorns rank first in merchandise sales

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Students shop for textbooks, apparel, and other UT-inspired items at the University Co-op on Tuesday afternoon before classes start Wednesday.

Photo Credit: Danielle Villasana | Daily Texan Staff

UT ranked first in royalties made from the sale of licensed collegiate products for the sixth consecutive fiscal year, according to a report released last week by the Collegiate Licensing Company.

A little more than $10.6 million was generated for Texas by college merchandise during the same time period, according to the Austin American-Statesman.

CLC represents UT as a licensing agent, said CLC spokeswoman Tricia Hornsby.

“It’s just anything with Texas logos, names, any product you see out there — from license plates to T-shirts,” she said.

CLC also represents other institutions across the state and country, including Texas A&M, which ranked 19th on the list, and Texas Tech, which was 25th. 

Printed on Wednesday, August 24, 2011 as: Longhorns rank first in merchandise sales.