• New Texan digital services: Facebook giveaway contests [INFOGRAPHIC]

    The new TSM giveaways are hosted on the Daily Texan’s Facebook page using a sweepstakes app like Punchtab. The giveaway page is like-gated and records the entrant’s email, so for every entry, the Daily Texan gets a Facebook like and newsletter subscriber for the Daily Digest.
    The new TSM giveaways are hosted on the Daily Texan’s Facebook page using a sweepstakes app like Punchtab. The giveaway page is like-gated and records the entrant’s email, so for every entry, the Daily Texan gets a Facebook like and newsletter subscriber for the Daily Digest.

    Everyone has felt the thrill of participating in a giveway, whether it’s staring at the back of a lunchables box after the perfect cracker stacker, admiring the Ninja Turtles room makeover sweepstakes (complete with a large boom box and a beanbag with Donatello’s face on it) or stuffing a submission box full of sweepstakes forms to better the odds of winning a shiny new car.

    Now, thanks to the Daily Texan and the rest of Texas Student Media (TSM), that thrill doesn’t stop in college. Introducing: the TSM Facebook Giveaways.

    This summer, TSM gave away a Chromebook, and in the fall one lucky student won a 3-day Austin City Limits festival pass. The giveaways are hosted on the Daily Texan’s Facebook page using a sweepstakes app like Punchtab. The giveaway page is like-gated and records the entrant’s email, so for every entry, the Daily Texan gets a Facebook like and newsletter subscriber for the Daily Digest. After entering the giveaway, participants, have the option to follow the Daily Texan and other TSM properties (KVRX, TSTV, Texas Travesty and Cactus Yearbook) on Twitter and Facebook to increase their chances of winning. Students not only get a chance to win an alluring prize, but they also get to establish a relationship with all of the University of Texas’ student-run media. The giveaways further connect the longhorn community to the latest news and happenings in music, comedy and student-run TV.

    Since the inception, the TSM Facebook giveaways have generated on average 600 new email subscribers and 250 new followers across the 13 TSM social media outlets.

    The TSM Facebook giveaways can also be sponsored by advertisers. If an advertiser provides a giveaway item such as a bike, they are naturally attracting students who are interested in owning a bike. When the contest is over, advertisers will be able to pay for the email list that contest generated, and those relationships with UT students will make it easier to expect sales down the line. The contest provides a non-intrusive way for advertisers to generate quality, active leads. Bigger sponsorships mean higher-priced items for the winners and a higher numbers of leads for advertisers, so everyone wins!

    Want to be alerted via email when the next TSM giveaway is running? Sign up for the Daily Digest here.

    Want to sponsor the next TSM giveaway and generate interested leads among our thousands of engaged social media followers? Contact our advertising team here.

  • New Texan digital services: The Daily Digest, an email newsletter

    The Daily Digest is a daily newsletter that delivers the top Daily Texan headlines to thousands of UT students, faculty and fans.
    The Daily Digest is a daily newsletter that delivers the top Daily Texan headlines to thousands of UT students, faculty and fans.

    At the start every semester, UT students’ inboxes are buzzing with mass emails from professors, organizations and students who can’t read the syllabus. Recently, the Daily Texan rolled out a refreshing new email that contains up-to-date and interesting news headlines, keeping the UT community informed of top stories like the recent fork stabbing, disturbing on-campus A&M graffiti and the latest Longhorns game. Ladies and gentlemen of campus, we proudly present: The Daily Digest.

    DT’s “Delta Project” has been working to redesign and reinvent the Texan website, and the digital team has been constructing new and sponsorable platforms like the Daily Digest to engage The Daily Texan’s audience. The Daily Texan’s objective is to deliver daily news to the UT community, and, in that same spirit, the Daily Digest is a daily newsletter that delivers the top Texan headlines to thousands of UT students, faculty and fans. While some sort of Daily Texan newsletter has been around since 2002, the newly-redesigned digest offers more relevant, engaging content in a simpler, more visually-appealing format.

    According to Pew Internet, checking email is the third largest task that people perform on their mobile phones.The Daily Texan’s mobile traffic has increased by 194 percent in the last year, and, in keeping with these trends, the Daily Digest was converted into a mobile-optimized format. The newsletter’s subscriber list has grown by more than 800 percent since May, and the monthly impressions have increased by 1,000 percent. As of last month, the Digest has become the eighth largest monthly traffic source for the Daily Texan website, surpassing ESPN, Reddit and Bing. As the DT Delta Project progresses and more Daily Texan fans become aware of the Daily Digest, it will have an increasingly greater overall digital impact.

    On Wednesdays, the Daily Digest also features content from all the Texas Student Media properties like KVRX, TSTV, the Texas Travesty, the Cactus Yearbook and Longhorn Life, in addition to the Daily Texan headlines. This connects the Longhorn community to the latest news and happenings in music, comedy and student-run TV each week.

    Want to join the Daily Digest’s subscriber list? Sign up here.

    Want to advertise and spread your message among our thousands of engaged Daily Digest subscribers? Contact our advertising team here.

  • Student Government Social Media Guide

    Executive Alliance Candidates

    Horacio Villarreal and Ugeo Williams

    Ryan Shingledecker and Maddie Fogel

    Connie Tao and Ryan Upchurch

    Chris Gilman and Alison Stoos

    Daily Texan Editor-in-Chief Candidates