Everyone has felt the thrill of participating in a giveway, whether it’s staring at the back of a lunchables box after the perfect cracker stacker, admiring the Ninja Turtles room makeover sweepstakes (complete with a large boom box and a beanbag with Donatello’s face on it) or stuffing a submission box full of sweepstakes forms to better the odds of winning a shiny new car.
Now, thanks to the Daily Texan and the rest of Texas Student Media (TSM), that thrill doesn’t stop in college. Introducing: the TSM Facebook Giveaways.
This summer, TSM gave away a Chromebook, and in the fall one lucky student won a 3-day Austin City Limits festival pass. The giveaways are hosted on the Daily Texan’s Facebook page using a sweepstakes app like Punchtab. The giveaway page is like-gated and records the entrant’s email, so for every entry, the Daily Texan gets a Facebook like and newsletter subscriber for the Daily Digest. After entering the giveaway, participants, have the option to follow the Daily Texan and other TSM properties (KVRX, TSTV, Texas Travesty and Cactus Yearbook) on Twitter and Facebook to increase their chances of winning. Students not only get a chance to win an alluring prize, but they also get to establish a relationship with all of the University of Texas’ student-run media. The giveaways further connect the longhorn community to the latest news and happenings in music, comedy and student-run TV.
Since the inception, the TSM Facebook giveaways have generated on average 600 new email subscribers and 250 new followers across the 13 TSM social media outlets.
The TSM Facebook giveaways can also be sponsored by advertisers. If an advertiser provides a giveaway item such as a bike, they are naturally attracting students who are interested in owning a bike. When the contest is over, advertisers will be able to pay for the email list that contest generated, and those relationships with UT students will make it easier to expect sales down the line. The contest provides a non-intrusive way for advertisers to generate quality, active leads. Bigger sponsorships mean higher-priced items for the winners and a higher numbers of leads for advertisers, so everyone wins!
Want to be alerted via email when the next TSM giveaway is running? Sign up for the Daily Digest here.
Want to sponsor the next TSM giveaway and generate interested leads among our thousands of engaged social media followers? Contact our advertising team here.