Throughout the 50-year history of the Super Bowl, friends and family have gathered to cheer on their favorite teams, snack on game day foods, watch the halftime performance and judge the year’s most expensive commercial spots. Whether you supported the Broncos or the Panthers, here are this year’s real winners:
Doritos: This Doritos commercial portrays a man swiping left on a series of bad Tinder dates with a goth girl, a preteen, a mom who brings her baby along, another man and a cat lady. Finally, he settles on Doris Roberts, overlooking their age difference when she pulls out a bag of Doritos chips. It’s funny, relevant and engaging — everything a Super Bowl advertisement should be.
Taco Bell: This ad for Taco Bell’s new, cheese-stuffed Quesalupa plays more like a look at modern trends and pop culture than a food sales pitch. Chock-full of references to man buns, Tinder, drones and memes, the video’s cameos from Brazilian footballer Neymar, basketball star James Harden and Star Trek actor George Takei push it over the top and into the realm of the night’s best commercials.
“Jason Bourne”: “I remember everything,” Jason Bourne (Matt Damon) says in this look at the next installation in the blockbuster action series. While very little is revealed in the trailer, Damon’s return to the series makes it stand out among the abundance of other previews broadcast during the big game, like “Independence Day: Resurgence” and “X-Men: Apocalypse.”
Snickers: A continuation of their “You’re not you when you’re hungry” campaign, this spot stars a hangry Willem Dafoe, dressed in the iconic white dress from Marilyn Monroe’s classic film “The Seven Year Itch.” When he’s given a Snickers, he magically transforms back into Monroe herself. It may not be as good as the candy bar brand’s 2010 ad with a football-playing Betty White, but it’s not far behind.
Hyundai: Kevin Hart has permeated just about every market on his press tour in support of his latest film, but his partnership with Hyundai reveals another side of the Hollywood actor — dad. When his daughter is picked up for a date, Hart trades cars with the young man, but secretly, he’s following the pair around town with his car’s tracking system. According to USA Today’s Ad Meter, the commercial was the year’s best, and it isn’t hard to see why.