ESPN CEO speaks with students, offers advice about industry

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George Bodenheimer, president of ESPN and ABC Sports, spoke to students Thursday evening at the LBJ Auditorium as a part of the University’s Distinguished Speakers Series. ESPN has been the talk of the University the last few months, as they have partnered with UT to form the Longhorn Network. Despite the problems that the network has experienced early on, Bodenheimer considers the project a success, and thinks over time it will continue to grow and get better.

“I consider the Longhorn Network to be a great success right off the bat,” Bodenheimer said. “I can’t tell you how proud I am in the staff that came out here, the programming looks first class and is terrific.”

Bodenheimer also shared some insight into the world of sportscasting and offered advice to students wishing to pursue a future in the business.

“Be a student of the business, you never stop learning,” he said. “I’m looking for people who have passion, integrity and are detail-oriented and above all, positive.”